The success of any hotel is driven within the marketing principles of the hotel management company. Crown Hotel & Travel Management understands and evaluates the marketing of each property with a three phase marketing strategy. Direct Sales, Online Marketing and Community Involvement.
Our sales and marketing team works the local and surrounding market to uncover and capture all and any business opportunities. It comes down to old fashion cold calling, whether in person, on the phone, or email, we require our sales teams to prospect all market segments on a daily basis.
Our Digital Marketing Strategist utilizes our local and branded websites to create short and long term promotions and packages to appeal to all travelers. We utilize online avenues such as Expedia, Hotels.com, and TripAdvisor to promote and capture incremental revenues through such ways as flash sales and pay per click campaigns. We respond to all review sites on a daily basis from the top level of the company to ensure all prospective guests understand we are listening and want to improve in all aspects of service and amenities.
Our culture is to be involved! Our teams are involved in a wide array of organizations from Non Profits, Chambers, Associations, Military Affairs, Tourism Authorities and much more. It is a vital part of our hotel management strategy to help where needed and be involved at the point where we put a footprint on the local and regional community.