The success of any hotel is driven within the marketing principles of the management company. Crown Hotel & Travel Management understands and evaluates the marketing of each property with a three phase marketing strategy. Direct Sales, Online Marketing and Community Involvement.
Our sales and marketing team works the local and surrounding market to uncover and capture all and any business opportunities. It comes down to old fashion cold calling, whether in person, phone or email we require our sales teams to prospect all market segments on a daily basis.
Our Social/Media Manager utilizes our local and branded sites to create short and long term promotions or packages to appeal to all travelers. We utilize online avenues such as Expedia, Hotels.com and Travelocity to promote and capture incremental revenues through such ways as flash sales or pay per click campaigns. We respond to all review sites on a daily basis from the top level of the company to ensure all prospective guests understand we are listening and want to improve in all aspects of service and amenities.
Our culture is to be involved! Our teams are involved in a wide array of organizations from Non Profits, Chambers, Associations, Military Affairs, Tourism Authorities and much more. This is a vital part of our management strategy to help where needed and be involved at the point where we put a footprint on the local community.